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We are a plus size on line women's apparel site. Our target market is women between the ages of 18 to 35. Our clothes are hip, cool, sexy and moderately priced. We aim to enhance and not inhibit the way plus size women dress. An important fact. 65 million American women wear size 12 and up. They spent $31 billion for plus size apparel in 1998. This makes the plus size women's market the fastest growing apparel industry segment today. By 2003 American women are projected to account for $12 billion in online fashion. SizeAppeal carries clothes in just the right size with just the right appeal.

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